Who knows you?

There was time when what one knew mattered, indeed mattered much. Somehow the paradigm has changed to: "it's not what you know but who you know that matters" stupid. Well in this age of information deluge and short attention span the newest paradigm is "it's neither what you know nor who you know, but who knows You", stupid! Celebrities get appointed as ambassadors of the UN and the mediocre busybody buffoons get promotions. The quiet achievers and the productive personnel go on unnoticed. Naturally there are exceptions to this paradigm.